October 02, 2009

JUMPSTART.COM LAUNCHES MARINELAND, NEW LEARNING WORLD FOR
5-9 YEAR OLDS; CONTINUES VIRTUAL WORLD EVOLUTION

Kicks off Halloween Season with Haunted House and Seasonal Fun

TORRANCE, CALIF., - October 02, 2009 - Knowledge Adventure®, the leader in adventure-based learning games for 3-to-10 year olds, today announced the launch of MarineLand, the latest world added to the JumpStart® 3D Virtual World at JumpStart.com. MarineLand-a new undersea area filled with 5 new worlds for kids to explore and discover-is geared to 5 to 9 year olds. Kids can learn, play, share their experiences and interact with other kids in a safe, fun environment, complete with buddy lists, Petz, and endless learning adventures. The new MarineLand world joins the other JumpStart virtual worlds-StoryLand (3-5 year olds) and AdventureLand (5-8 year olds)-to make JumpStart.com the most stimulating and fun learning world online today.

"These are exciting times at JumpStart. We have successfully created a living, breathing virtual world which is constantly evolving and where kids can totally immerse themselves," said Knowledge Adventure CEO, David Lord. "We continue to add features that appeal to kids and parents alike by offering new and exciting incentives that keep kids coming back to learn more."

JumpStart is leveraging its vast experience in developing seasons in their award-winning CD products online, by adding seasonal elements to its evolving virtual world. Throughout the month of October, JumpStart.com turns MainStreet into a Halloween-themed world complete with a haunted house in Down Town and limited edition avatar pieces which allow kids to dress up and participate in Halloween contests and have fun while learning and playing with friends. Scavenger hunts are scheduled to take place on October 20th with special Halloween Petz which will allow kids to earn more coins and win prizes.

Coming attractions to JumpStart.com include FutureLand-a new world with time-traveling destinations designed for 8 to 12 year olds. FutureLand includes a Secret Society where Dr. Brain recruits Jumpeez to join a team of time travelers-and where kids can immerse themselves in 50+ lessons to train the brain and earn coins. Also coming soon is Neighborhood, a new area where kids' Jumpeez can customize their very own house and neighborhood, meet up with friends, and visit other JumpStart characters.

Parents can register the entire family for a monthly membership fee of $7.99 for unlimited access to the JumpStart 3D Virtual World. For more information, visit www.jumpstart.com.

About Knowledge Adventure

Knowledge Adventure® is the leader in adventure-based 3D virtual worlds for 3-to-10 year old kids. With its JumpStart® and Math Blaster® products, kids learn through endless gaming adventures in 3D virtual worlds. By blending learning and entertainment, Knowledge Adventure's adventure-based learning inspires kids' minds through immersed play. For more than 15 years, Knowledge Adventure has set the standard in kids' gaming by creating the finest educational products for use in the home and the classroom. The company is internationally renowned for its award-winning products. A subsidiary of Knowledge Holdings, Inc., the company is privately-held and based in Torrance, California. For more information, go to www.jumpstart.com or call 310-533-3400.