July 22, 2010

KNOWLEDGE ADVENTURE® LAUNCHES FIRST FACEBOOK GAME
THAT CONNECTS MOM'S GAMING EXPERIENCE TO CHILD'S LEARNING

LOS ANGELES - July 22, 2010 - Knowledge Adventure, creators of JumpStart and the innovator in adventure-based learning games for children, launches SPA ADVENTURE, the first Facebook game that includes the "JumpStart Connect" platform, a new technology that allows moms to have fun and earn rewards which their kids can redeem at JumpStart.com, an educational world for children.

"With social gaming at an all-time high for adults, we wanted a seamless way to engage the player on Facebook that will be fun and benefit their children," said David Lord, President and CEO, Knowledge Adventure. "Knowledge Adventure plans to extend the connection between the parent and child interactive gaming experience in the upcoming months, allowing parents to take an even more active role in their children's game play and education."

SPA ADVENTURE, www.Adventure.com, invites players to design and run a relaxing, resort-style virtual spa. As one of the first Facebook games offered in true 3D, SPA ADVENTURE features addictive gameplay and amazing graphics. As mom enjoys social gaming with her friends on Facebook, she'll be able to do much more than just rack up virtual currency and send stream posts; she'll be able to enhance her child's learning.

How it works: After signing in using their Facebook and JumpStart accounts, parents who play SPA ADVENTURE will be able to earn coins and other virtual prizes to send to their kids at JumpStart.com. When their kids log in to play their favorite learning games, they'll find bonuses sent from their parents!

For additional information about SPA ADVENTURE, please visit www.adventure.com.

About Knowledge Adventure

Since 1991, Knowledge Adventure® has set the standard in kids' gaming by creating the finest educational products for use in the home and the classroom. Today, Knowledge Adventure's JumpStart® and MathBlaster® products invite kids to learn through endless gaming adventures in 3D virtual worlds. By blending learning and entertainment, Knowledge Adventure's adventure-based learning inspires kids' minds through immersed play. A subsidiary of Knowledge Holdings, Inc., the company is privately-held and based in Torrance, California. For more information, go to www.knowledgeadventure.com and www.jumpstart.com. Wii is a trademark of Nintendo. Wii Balance Board accessory sold separately with Wii Fit Plus™.

For more information contact wzaas@rogersandcowan.com.