August 18, 2009

KNOWLEDGE ADVENTURE LAUNCHES THE FIRST EDUCATIONAL MMO
(MASSIVELY MULTIPLAYER ONLINE) GAME FOR JUMPSTART'S 3D VIRTUAL WORLD

Provides Safe Environment for Kids to Interact with Friends

TORRANCE, CALIF., - August 18, 2009 - Knowledge Adventure®, the leader in adventure-based learning games for 3-to-10 year olds, today announced the launch of the first educational MMO (Massively Multiplayer Online) game for its JumpStart® 3D Virtual World. Designed for kids 3-10 years old, JumpStart.com members can see and interact with other Jumpeez from all over the world in a completely safe and secure environment. Children will be able to "chat" with other players and express themselves with pre-selected emoticons and animations.

"It is our goal to ensure that JumpStart.com becomes the leading brand in online gaming for 3-10 year olds," said David Lord, CEO of Knowledge Adventure. "With the introduction of the MMO feature, we continue to evolve JumpStart.com to offer the functionality that kids crave with the ability to 'chat' in a safe environment that is trusted by Mom."

Since the initial beta launch of JumpStart.com in late 2008, Knowledge Adventure has experienced significant growth on the site and has seen a spike in traffic of over 100% from December 2008 to August 2009.

For a nominal monthly fee of $7.99, parents can register the entire family at JumpStart.com and become members of the fully interactive, safe, 3D virtual world. The new family membership model includes a multitude of benefits to kids including unlimited access to the entire JumpStart Virtual World for all kids in the family, downloadable game content, printable coloring sheets, movies & music videos, and the ability to earn rewards that can be used in the real world. For parents, benefits include the ability to write personalized messages, customize rewards, access expert tips on how to help their child succeed in school, see their child's in-game progress, participate in an advisory board to share ideas/experiences, and connect with other parents through blogs and member forums.

For more information on Jumpstart.com or how to become a member, visit www.jumpstart.com.

About Knowledge Adventure

Knowledge Adventure® is the leader in adventure-based 3D virtual worlds for 3-to-10 year old kids. With its JumpStart® and Math Blaster® products, kids learn through endless gaming adventures in 3D virtual worlds. By blending learning and entertainment, Knowledge Adventure's adventure-based learning inspires kids' minds through immersed play. For more than 15 years, Knowledge Adventure has set the standard in kids' software by creating the finest educational products for use in the home and the classroom. The company is internationally renowned for its award-winning products. A subsidiary of Knowledge Holdings, Inc., the company is privately-held and based in Torrance, California. For more information, go to www.jumpstart.com or call 310-533-3400.

For more information contact publicrelations@adventure.com.