LOS ANGELES, January 12, 2005 —
KNOWLEDGE ADVENTURE STRENGTHENS FOCUS ON
SCHOOL MARKET
Knowledge Adventure announced that its partnership
agreement with Great Source to distribute and publish
its school software catalogs has ended. To strengthen
its focus on the school market and create a closer
connection with education customers, Knowledge Adventure
will bring its own catalog of award-winning products
to market in 2005 and beyond. Working directly with
distributors and resellers, the company will rebuild
and reinvigorate its presence in the school market,
renewing its strong commitment to education. Toward
this goal, it will offer new school products for
2005, and new initiatives that will bring the company
closer to its customers - teachers, parents and
the students themselves.
Working closely with its distributor and reseller partners,
Knowledge Adventure will continue to market its
products for schools through printed catalogs, demo
CDs and Website support. In addition, Knowledge
Adventure will continue to provide free technical
support designed specifically for the school customers.
"Knowledge Adventure's first action as an
independent publisher is to prioritize and increase
its sales and marketing activities in the education
market," said Knowledge Adventure Chief Executive
Officer David Blumstein. "The changes we are
making will result in stronger and closer ties to
our education partners. Also, they will enable us
to offer software programs for schools that feature
our newest technologies and content while incorporating
the unique requirements of our education customers."
A leader in educational technology, Knowledge Adventure
is dedicated to helping teachers and students reach
their educational goals by creating products that
motivate and engage students as they learn. For
over 20 years, the pioneering products of Knowledge
Adventure have delivered educationally innovative
learning experiences that appeal to a variety of
learning styles.
"2005 promises to be an exciting year for
Knowledge Adventure," said Leslie House, Knowledge
Adventure Sr. Vice President. "Because educators
are at the heart of our mission, we realize that
by bringing our school sales functions in-house
and working directly with teachers, we will be able
to offer the highest quality of service to our customers
and address their needs. All of this is vital to
our success in the school market."
At Knowledge Adventure, a close relationship with
educators is vital since its products are developed
with the partnership of teachers and educational
experts from concept to completion. Educational
experts and classroom professionals provide guidance
during every phase of development to ensure that
products are pedagogically sound and meet the demands
of today's classroom. Throughout development, extensive
testing allows designers to incorporate results
into the emerging designs of the products. All content
is designed and written by teachers and content
designers resulting in products that reinforce skill
development in a challenging game play environment.
New Contact Information
For sales and ordering information, customers can
now call Knowledge Adventure Customer Service at
800-871-2969, or their local education reseller.
Resellers can call the same number and ask for the
School Sales Department. Educator resources will
continue to be available at www.knowledgeadventure.com,
a new Website for educators, homeschoolers and consumers,
which will launch by the end of January. The company's
new toll-free technical support number, available
from 9 a.m. to 5 p.m. Eastern Time, every business
day, is 800-871-2969 ext 12.
Company Background
Knowledge Adventure is a leader in developing, publishing
and distributing award-winning, multimedia educational
software for use in both schools and homes. The
company is internationally renowned for its Math
Blaster, Reading Blaster, and JumpStart Learning
System brands, as well as other innovative multimedia
titles for students of all ages. With nearly 100
titles in a wide range of subjects, Knowledge Adventure
is one of the largest educational software groups
in the world. A subsidiary of Knowledge Holdings,
Inc., the company is based in Los Angeles.
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