FOR IMMEDIATE RELEASE
Kati Elliott/Kathleen Pomorski
KNOWLEDGE ADVENTURE ANNOUNCES K–12 DISTRIBUTION RIGHTS
FOR ’BRAINWARE® SAFARI’ FROM LEARNING ENHANCEMENT
Agreement adds quality ’brain-building’ product to Knowledge Adventure’s educational
Torrance, Calif. – November 19, 2007 – BrainWare® Safari might look like a computer game but it offers some serious brain training. Now, thanks to a distribution agreement with Knowledge Adventure, this award-winning product from Learning Enhancement Corporation will be brought to students in the K–12 Education Market. The deal unites a revolutionary software program with Knowledge Adventure’s sales clout in K–12 in a powerful partnership.
BrainWare® Safari, developed by Learning Enhancement Corporation, invites children to travel with a
cast of jungle characters on a ”learning safari” which builds cognitive abilities under the guise of an entertaining video game. The 41 cognitive skills cultivated by BrainWare® Safari include the major areas of visual processing, auditory processing, memory, attention, sensory integration and thinking. Each of the program’s 20 exercises targets multiple cognitive skills simultaneously, enabling students to use their strengths to build their weaknesses and reinforcing the mental connections that make learning faster and more efficient.
For over 20 years, Knowledge Adventure has brought quality educational software to students of all
ages. BrainWare® Safari is a much anticipated addition to Knowledge Adventure’s current collection of educational software which includes the award-winning brands JumpStart®, Math Blaster®, and Reading Blaster®. According to Dan Cavalli, VP School Division of Knowledge Adventure, ”This is a natural partnership that allows us to offer a valuable and effective new product to complement our
existing product lines.” Roger Stark, Learning Enhancement Corporation CEO, adds, ”We are confident that our partnership with Knowledge Adventure will help BrainWare® Safari reach students who will experience lifelong benefits from improved cognitive abilities.”
About Knowledge Adventure
For more than 20 years, children’s software pioneer Knowledge Adventure® has set the standard in children’s software, creating the finest educational products for use in the home and the classroom. The company is internationally renowned for its award-winning JumpStart®, Math Blaster®, and Reading Blaster® brands, as well as other innovative multimedia titles such as Knowledge Adventure Books by YouTM, a new software product that lets kids create, edit, illustrate and personalize their own books. Tested and trusted by teachers and parents alike, Knowledge Adventure software has helped millions of children build and strengthen essential learning skills. A subsidiary of Knowledge Holdings, Inc., the company is based in California.
About Learning Enhancement Corporation
Learning Enhancement Corporation (LEC) develops neuroscience-based cognitive skill development
programs designed to measurably improve learning skills. BrainWare® Safari, LEC’s first product, is aligned with the corporation’s commitment to helping each individual become the strongest learner he or she can be through tools that combine sound science and engaging video-game technology. The
corporation is based in Illinois.